Privacy Policy

This Privacy Policy explains how the Ice.Bet version of the Ice.Bet online casino, operated through the website https://icee.bet (the "Website"), collects, uses, stores, and protects your personal data. It applies to all players, registered account holders, and visitors from the United Kingdom who access or use the Website and related services. By using the Website, you acknowledge that your personal data will be processed in accordance with this Privacy Policy. This Privacy Policy is effective from 6 November 2025 and is intended to comply with applicable data protection laws, including UK GDPR, the Data Protection Act 2018, the EU GDPR where relevant, and, for certain users, applicable Mexican privacy regulations.

Who We Are

The Website and online casino services for Ice.Bet are provided under the Ice.Bet brand via https://icee.bet. The principal data controller responsible for your personal data in connection with the Website is:

Invicta N.V.
Registered address: Heelsumstraat 51, E-Commerce Park, Vredenberg, Curaçao
Licensing jurisdiction: Curaçao eGaming (sub-license no. 8048/JAZ2022-051)

For certain payment processing and related services, your data may also be processed by our group payment processing company acting as a processor or, in limited cases, as a joint controller:

ICS (CYPRUS) LIMITED
Address: Voukourestiou, 25, NEPTUNE HOUSE, 1st floor, Flat/Office 11, 3045, Limassol, Cyprus

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact our data protection team via our primary contact channel:

Email (primary contact): [email protected] (please include "Data Protection" in the subject line)
Website: https://icee.bet/en/privacy-policy (additional contact options may be provided)

We may appoint a dedicated Data Protection Officer or equivalent responsible person. Where such appointment is made, their details or a specific contact channel will be made available on the Website and/or within this Privacy Policy.

What Personal Data We Collect

We collect only the data necessary to provide, secure, and improve the Ice.Bet services on https://icee.bet, and to comply with our legal obligations. The categories of data we may collect and process include:

Identification and contact data: full name, date of birth, residential address, nationality, email address, telephone number, username, and account identifiers. For KYC/AML checks, we may also collect copies or data from identity documents, proof of address, and other verification records.
Account and transactional data: account registration details, login credentials (stored in hashed form), account status, balances, deposits, withdrawals, bonuses, wagering requirements, betting and gaming history, tournament participation, loyalty points, and communications with customer support.
Payment and financial data: partial payment card details (tokenised or masked where possible), bank account details, e-wallet identifiers, transaction identifiers, payment status, chargeback information, and data required by payment processors and financial institutions for processing and anti-fraud purposes.
Technical and device data: IP address, device identifiers, browser type and version, operating system, language settings, access times, pages visited, clickstream data, referral URLs, and error logs. This may be collected via server logs, security tools, and analytics services.
Behavioural and usage data: game preferences, session duration, clicks and navigation paths, response to promotions, marketing interactions, responsible gaming indicators (e.g. self-exclusion, limits), and risk scoring related to fraud or problem gambling.
Cookies and similar technologies: cookies, web beacons, pixels, local storage, and similar tools used for authentication, remembering preferences, analytics, and advertising. Further details are set out in the "Cookies & Tracking Technologies" section.
Communication data: content of emails, live chat transcripts, support tickets, complaint correspondence, and survey responses, including associated metadata (time, date, communication channel).

Where required by law or our internal policies, we will clearly indicate when certain personal data is mandatory. If you choose not to provide such data, we may not be able to open or maintain your account or provide some or all of our services.

Legal Basis for Processing

We process personal data associated with Ice.Bet on https://icee.bet in accordance with the UK GDPR, the Data Protection Act 2018, the EU GDPR where applicable, and, for relevant users, Mexican privacy law. Our main legal bases are:

Performance of a contract: We process your data when it is necessary to enter into and perform the contract with you, including creating and managing your account, verifying your identity, processing deposits and withdrawals, settling bets, providing games, awarding bonuses, and communicating about service-related matters.
Compliance with legal obligations: We process data to comply with applicable laws and regulatory requirements, including anti-money laundering (AML), counter-terrorist financing (CTF), fraud prevention, sanctions screening, responsible gambling obligations, accounting rules, and record-keeping duties under Curaçao, EU/UK, and, where relevant, Mexican regulations.
Legitimate interests: We process personal data where it is necessary for our legitimate interests and where your interests or fundamental rights do not override those interests. These interests include maintaining the security and integrity of our systems, detecting and preventing fraud or abuse, enforcing our Terms and Conditions, improving and optimizing our services, conducting basic analytics, and defending or establishing legal claims.
Consent: Where required by law, we rely on your consent for specific processing activities, such as certain types of marketing, non-essential cookies and tracking technologies, or the sharing of data with some third-party advertising partners. You may withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
Vital interests and public interest (exceptional cases): In rare cases, we may process data to protect your vital interests or those of another person (for example, sharing information with emergency services) or where necessary for reasons of substantial public interest as recognised under applicable law.

Where we rely on consent or legitimate interests, we will take reasonable steps to ensure that you receive clear information and that you can exercise your rights to object or withdraw consent as described in this Privacy Policy.

Purpose of Processing

We process personal data in connection with Ice.Bet on https://icee.bet for the following purposes:

Provision of services: To register and manage your player account, verify your age and identity, provide access to casino games and betting products, process deposits and withdrawals, manage bonuses and promotions, calculate and pay winnings, and provide customer support.
Legal and regulatory compliance: To meet our obligations under applicable laws and regulatory frameworks, including KYC/AML/CTF checks, responsible gambling monitoring, sanctions screening, prevention of fraud and financial crime, accounting, tax reporting, and compliance with orders from competent authorities.
Service improvement and analytics: To monitor the performance of our Website and services, analyse usage patterns, improve usability and user experience, develop new features and products, and conduct statistical and aggregated analysis that does not identify individuals.
Marketing and personalisation: Where permitted by law and/or based on your consent, to send you promotional communications, newsletters, and offers relating to Ice.Bet on https://icee.bet; to personalise content, bonuses, and recommendations; and to measure the effectiveness of marketing campaigns. You may opt out of direct marketing at any time.
Security and fraud prevention: To protect your account and our systems, detect and investigate suspicious activities or potential breaches, prevent bonus abuse and match-fixing, manage chargebacks and payment disputes, and ensure the integrity and fairness of our operations.
Dispute handling and legal claims: To manage complaints, handle disputes and chargebacks, enforce our Terms and Conditions, defend or exercise legal claims, and cooperate with regulators, law enforcement agencies, and alternative dispute resolution bodies.

We will not use your personal data for purposes that are incompatible with those described in this Privacy Policy without informing you and, where required, obtaining your consent.

Disclosure & Sharing

We share personal data collected in connection with Ice.Bet on https://icee.bet only where necessary and subject to appropriate safeguards. Categories of recipients include:

Group companies and processors: Invicta N.V., ICS (CYPRUS) LIMITED, and other affiliates that assist with operating the Website, providing payment services, risk management, customer support, IT hosting, and other operational functions. These entities act as processors or, in some cases, joint controllers under data processing agreements.
Payment service providers and financial institutions: Banks, card schemes, e-wallet providers, and other payment processors that handle your deposits, withdrawals, and refunds. These entities receive only the data necessary to process the transaction and meet their own regulatory obligations.
Technical and professional service providers: Providers of hosting, cloud infrastructure, security services, analytics tools, communication platforms, marketing tools, KYC/AML verification services, and other technical or professional services. We require such providers to protect your data and use it only as instructed by us.
Regulators and authorities: Curaçao eGaming and other regulatory bodies, law enforcement agencies, financial intelligence units, tax authorities, courts, and other competent authorities where we are required or permitted by law to share data, for example, for AML/CTF and responsible gambling supervision, or to comply with court orders.
Advertising partners and affiliates: Subject to your consent where required, we may share limited data (such as identifiers or aggregated statistics) with marketing partners, affiliate networks, and advertising platforms to run and measure marketing campaigns for Ice.Bet on https://icee.bet.
Business transfers: In the event of a merger, acquisition, asset sale, restructuring, or similar corporate transaction involving Invicta N.V. or related entities, personal data may be transferred to the acquiring or successor entity, subject to this Privacy Policy or an equivalent level of protection.

We do not sell your personal data in the sense commonly understood under data protection law. When we share data with third parties, we ensure that contractual and technical safeguards are in place, and we share only the minimum data necessary for the relevant purpose.

International Transfers

As the operator of Ice.Bet through https://icee.bet, Invicta N.V. is established in Curaçao, and ICS (CYPRUS) LIMITED is based in Cyprus. Your personal data may therefore be transferred to and processed in countries outside the United Kingdom, the European Economic Area (EEA), and, for certain users, outside Mexico. These countries may have different data protection laws from those in your country of residence.

Primary locations: Curaçao (registered office), Cyprus (payment processing), and other jurisdictions where our key service providers are located.
EEA and UK transfers: Where data is transferred from the UK or EEA to a country that is not subject to an adequacy decision, we implement appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses (SCCs), or the EU SCCs, as applicable.
Additional safeguards: We also assess the legal environment of the destination country and, where necessary, implement supplementary technical and organisational measures (for example, encryption and access controls) to ensure that your data receives a level of protection essentially equivalent to that in the UK and EEA.
Access to documentation: You may contact us at [email protected] to obtain more information about the safeguards we use for international data transfers, subject to redaction of commercially sensitive information.

By using the Website, you acknowledge that your data may be processed in these jurisdictions under the safeguards described in this Privacy Policy and in accordance with applicable data protection laws.

Data Retention

We retain personal data associated with Ice.Bet on https://icee.bet only for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, regulatory, accounting, and reporting requirements, and to resolve disputes. Retention periods depend on the category of data and the applicable legal framework:

Account and identification data: Typically retained for the duration of your active account and, after account closure, for a period generally not exceeding five (5) to seven (7) years, in line with AML/CTF, financial, and regulatory record-keeping obligations.
Transaction and payment data: Retained for the period required by financial and tax regulations, usually between five (5) and ten (10) years from the relevant transaction or account closure, depending on applicable law.
Technical and log data: Stored for shorter periods, often from several months up to two (2) years, unless a longer period is necessary for security investigations, fraud prevention, or legal proceedings.
Marketing and consent data: Retained for as long as you remain subscribed to marketing communications and for a reasonable period afterwards (generally up to two (2) years) to evidence your preferences, unless a longer period is required for legal defence.
Complaint and dispute data: Retained for the duration of the complaint or dispute and for a reasonable period afterwards (generally up to six (6) years) to comply with legal limitation periods and protect our legal interests.

When data is no longer required for the purposes described above, we will securely delete, anonymise, or aggregate it so that it can no longer be associated with you. Where deletion is technically complex, we will ensure that the data is securely stored and isolated from further active use until deletion is possible.

Your Rights

Depending on your location and the applicable law (including UK GDPR, EU GDPR, and, where relevant, Mexican privacy laws such as the Federal Law on Protection of Personal Data Held by Private Parties), you may have the following rights regarding your personal data processed in connection with Ice.Bet on https://icee.bet:

Right of access: You have the right to obtain confirmation as to whether we process your personal data and to receive a copy of such data, along with information about how and why it is processed.
Right to rectification: You can request that inaccurate or incomplete personal data be corrected or completed. In many cases, you can update certain details directly in your account settings.
Right to erasure: You may request deletion of your personal data where, for example, it is no longer necessary for the purposes for which it was collected, you have withdrawn consent (where consent is the legal basis), or you successfully object to processing. This right may be limited where we must retain data to comply with legal obligations, such as AML/CTF or gambling regulations.
Right to restriction of processing: You can ask us to restrict processing of your data in certain cases, such as when you contest the accuracy of the data or object to processing based on legitimate interests, while we assess your request.
Right to object: You may object to processing based on our legitimate interests, including profiling related to such interests. We will stop processing unless we demonstrate compelling legitimate grounds overriding your interests, rights, and freedoms, or where processing is necessary for legal claims. You always have the right to object to direct marketing.
Right to data portability: Where processing is based on consent or performance of a contract and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller, where technically feasible.
Rights related to consent and marketing: Where we rely on your consent, you may withdraw it at any time, without affecting the lawfulness of processing prior to withdrawal. You can opt out of marketing communications by using the "unsubscribe" link in emails, by adjusting your account settings (if available), or by contacting us at [email protected].

How to exercise your rights: You may exercise your rights by contacting us at [email protected] with sufficient information to identify your account (such as username, registered email, and country). We may need to verify your identity before fulfilling your request. We will respond to your request as soon as reasonably possible and in any event within one (1) month (30 days) of receipt, subject to any extensions permitted by law where requests are complex or numerous. In most cases, we will handle your request free of charge; where permitted by law, we may charge a reasonable fee or refuse to act on manifestly unfounded or excessive requests.

Cookies & Tracking Technologies

When you use Ice.Bet on https://icee.bet, we use cookies and similar technologies to ensure the proper functioning of the Website, improve performance, and deliver personalised content and advertising. These technologies may be set by us (first-party) or by third parties providing services on our behalf.

Session cookies: Temporary cookies that are stored on your device only while your browser session is active. They are used for essential functions such as authentication, maintaining your login session, and enabling you to move smoothly between pages and games. Session cookies are deleted when you close your browser.
Persistent cookies: Cookies that remain on your device for a longer period or until you delete them. They help us remember your preferences (such as language and region), recognise you as a returning user, and measure how you interact with the Website over time.
Third-party cookies: Cookies set by third-party service providers, such as analytics platforms, advertising networks, and social media providers. These cookies can be used to compile aggregated statistics about usage, measure the effectiveness of campaigns, and, where permitted, deliver targeted advertising related to Ice.Bet on https://icee.bet.
Purposes: Cookies and similar technologies are used for essential site functionality, security, fraud detection, load balancing, performance monitoring, analytics, personalisation of content and offers, and marketing. Non-essential cookies will be used where required only with your consent.

Managing cookies: You can manage or disable cookies through your browser settings by blocking or deleting cookies, or by setting your browser to notify you before cookies are stored. You may also be able to manage your preferences via cookie banners or internal tools made available on the Website. Please note that disabling certain cookies may affect the functionality of the Website and your ability to use some features or services.

Data Security

We take the security of your personal data associated with Ice.Bet on https://icee.bet very seriously and implement appropriate technical and organisational measures designed to protect it against unauthorised access, loss, misuse, alteration, or disclosure.

Encryption and secure transmission: Data transmitted between your device and our servers is protected using modern encryption protocols such as TLS 1.2 or higher. Sensitive data, including passwords and certain financial information, is stored in encrypted or hashed form.
Access controls and authentication: Access to personal data is restricted to authorised personnel and service providers who need it for the purposes described in this Privacy Policy and who are bound by confidentiality obligations. We use role-based access controls and, where appropriate, multifactor authentication and strict credential management.
Infrastructure and monitoring: Our systems are hosted in secure environments with firewalls, intrusion detection and prevention systems, anti-malware solutions, and logging mechanisms. We monitor our infrastructure for suspicious activities and take measures to mitigate identified risks.
Policies, training, and audits: We maintain internal policies and procedures on data protection, information security, and incident response. Staff with access to personal data receive appropriate training, and we periodically review and improve our security practices. Where applicable, we aim to align with recognised industry standards such as ISO 27001 and SOC 2 through our own measures or those of our key service providers.
Incident response: In the event of a personal data breach, we will investigate the incident, take necessary remedial actions, and notify affected individuals and competent supervisory authorities where required by law, including under UK GDPR and equivalent regulations.

While we take robust measures to protect your data, no system can be completely secure. You play an important role in keeping your account safe by choosing a strong password, keeping your credentials confidential, and notifying us immediately if you suspect any unauthorised use of your account.

Complaints & Contacts

If you have questions, concerns, or complaints regarding the processing of your personal data in connection with Ice.Bet on https://icee.bet, or if you wish to exercise your rights, you can contact us using the following channels:

Email (primary data protection contact): [email protected]
Website contact: 24/7 live chat and contact forms available on https://icee.bet (where provided)
Postal address (operator): Invicta N.V., Heelsumstraat 51, E-Commerce Park, Vredenberg, Curaçao

Internal complaint procedure:

Submit your complaint or request via email or live chat, providing your account details and a clear description of the issue.
We will acknowledge receipt of your complaint within a reasonable period and generally aim to provide a substantive response within thirty (30) days, in line with applicable data protection laws.
If your complaint is complex or requires more time to investigate, we will inform you of the delay and provide an updated timeline.

External escalation - data protection authorities:

United Kingdom (primary for UK residents): You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed. ICO contact details are available at https://ico.org.uk.
European Union/EEA: If you reside in the EEA, you may also lodge a complaint with your local supervisory authority under the EU GDPR.
Mexico: Where Mexican data protection law applies to you, you may lodge a complaint with the Mexican data protection authority (Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales - INAI), whose contact information is available at https://www.inai.org.mx.

Gambling-related complaints (not specific to data protection): For unresolved gambling disputes related to the operation of Ice.Bet under the Curaçao license, you may contact Curaçao eGaming at [email protected]. This channel is separate from data protection complaints and should not replace your rights under data protection law.

Updates

We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal requirements, regulatory guidance, or technical developments affecting Ice.Bet on https://icee.bet. The version displayed on the Website will always indicate the date of the latest update.

Last updated: November 2025

Notification of changes: For material changes that significantly affect how we process your personal data or your rights, we will take appropriate steps to inform you in advance, which may include email notifications, prominent banners on the Website, and/or alerts in your account dashboard (where available).
Advance notice period: Where practicable and required by law, we will provide at least thirty (30) days' advance notice before material changes take effect, giving you the opportunity to review the revised Privacy Policy.
Your options: If you do not agree with the updated Privacy Policy, you may choose to stop using the Website and, where applicable, request closure of your account and exercise your data protection rights as described in this document. Continued use of the Website after the changes take effect will signify your acceptance of the updated Privacy Policy.
Change log: For significant updates, we may provide a brief summary of key changes, either within the Privacy Policy itself or via a dedicated notice on the Website, to help you understand how the modifications may affect you.

We encourage you to review this Privacy Policy periodically to stay informed about how we process and protect your personal data.